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MISS WORLD KENYA

The Miss World Pageant

The Miss World beauty pageant is the oldest and the most widely recognised pageant in the world. It was started by Late Eric Morley in 1951. It initially focused on the festival of Britain after the Second World War with the simple objective of finding the most beautiful woman in the world.

Over its fifty-year history the beauty showcase has become the world's most loved and popular event, franchised in over 140 countries. It enjoys a massive television audience with more than 2.3 billion viewers in over 100 countries being second to the Fifa world cup and the Olympics in international participation.

Through the pageant's international theme of "BEAUTY WITH A PURPOSE", the event has become one of the biggest generators of funds for children's charities raising more than US$ 1.5 billion.

Cecilia Mwangi and Catherine Wainaina taking care of a child affected by jiggers

Miss World Kenya

Similarly, as Eric Morley approached the very first Miss World pageant the franchise aims to capture the fresh mood of optimism within the pageant and to reinvigorate the continent of Africa and its pride in the beauty of the African woman.

Kenya has not been left out in the prestigious event. In 2003, Miss World Kenya -the oldest and the most widely recognized pageant in the country took on a positive turn under the management of Ashleys Kenya starting a journey of status restoration and re-invigoration.

Ashleys academy has been in existence for the last 6 years. With over 3500 students since it’s inception, Ashleys Academy has been a leading in the hairdressing and beauty industry.
Click here to visit Ashleys Academy's website.

All photos are courtesy of Ashleys Hair and Beauty Academy. Photos of Julliet Atieno
© Mark Anthony Kathurima